Brand identity
Full brand identity, developed by someone who has had to make a brand earn its keep rather than just look right on a page.
Brand / Digital / Marketing
Brand, Digital
& Marketing
Calibration
Built it, then branded it. Brand work shaped by having run the business behind the brand, not by a brief alone.
Client feedback
On brand and consistency
Brand & marketing
He completely elevated my brand identity, transformed my LinkedIn profile, and brought clarity and consistency to my social media presence.
Background
Built it,
then branded it
Brand work here is not built from a brief alone. It is built from having done it first-hand.
Across his own multi-site hospitality businesses, founder James Jordan Barrett built the social presence and branding from the ground up: the identity, the platforms, the tone. All of it developed to drive real covers and bookings rather than to look good in a deck.
That experience extended well beyond hospitality. James went on to develop branding, web presence and social strategy for multiple vape and CBD brands. These are categories where advertising platforms restrict what can be shown, claims are tightly regulated, and a brand has to work within real constraints rather than a blank canvas. It is a different discipline to a typical consumer brand, and one most agencies never have to work within.
Background
Hospitality operator
Disciplines
Identity, web, social
Categories
Hospitality, vape, CBD
Capability
What the work
covers
Brought into a single, consistent voice across every platform.
Digital presence
Web presence and professional profiles rebuilt so the business reads the same way wherever a client finds it first.
Social strategy
Ongoing social presence held to one consistent voice, including in regulated categories where the margin for error is smaller.
In practice
That background,
applied to one brand
Not a one-off design pass.
A recent brand and marketing engagement covered a full brand identity, a LinkedIn profile rebuild, and an ongoing social media presence brought into a single, consistent voice across every platform.
Clarity and consistency across a brand is not a design exercise. It is what happens when the person doing the branding has already built and run the business behind the brand, in hospitality and in regulated categories where the margin for error is even smaller.
Get started
Bring us your brand
Every engagement is scoped individually. Get in touch for a bespoke quote.